The entire mobile ecosystem depends on 2 platforms and the portals to these platforms. Yes, we are talking about the “Goolge Play Store” and the “iTunes” for Android and iOS respectively. The other platforms are too small or too
insignificant.
We provide continuing services for our clients, for taking their app onto play store and itunes and then optimize their presence on these app stores. Our services post-development of mobile apps- Android and iOS- range from ensuring
the presence of the app on the app stores, improving the visibility on the app stores and continuing marketing services to ensure better downloads and usage. The steps we use include both keyword optimization and asset optimization
for the app and marketing to increase downloads.
The biggest difference between SEO and ASO is that, in SEO the ultimate objective is to get traffic where in ASO the fun starts after the user lands on the app page on the app stores, to ensure downloads by relevant users. Like
our SEO services, our ASO also is focused on purely white hat practices. We believe in and practice long term, ethical App Store Optimization practices, than short term gains.
