Traditional Marketing has always been a black-box. Or let anyone tell us what has been the exact reach/impact/value of a Times Of India front page ad which costs a bomb.
With measurable metrics, obviously, not with jargons and terminologies.
This is where Digital Marketing campaigns score- we know how many people actually saw our campaign, how many were interested in it and how many actually got converted. That is why we say, “transparency, thy name is web”.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth Godin
Digital Marketing is an ongoing process which travels alongside the brand. At appiness we undertake the conceptualization to completion of every aspect of Online Marketing campaigns. We prefer to work on digital campaigns with clear
RoI mandates rather than basic brand-building campaigns. After all, we did not build up our expertise, in over 20 different web-tracking platforms, to shoot in the dark. We implement the most advanced in tools and technologies
to crawl the net to measure the effect and analyse the effectiveness of every campaign.
