- Transformation
- Data Driven Enablement
- Data Science and Analytics
Data Science and Analytics
“Information is the oil of the 21st century, and analytics is the combustion engine.”
— Peter Sondergaard, Senior Vice President and Global Head of Research, Gartner, Inc.
Without the data, it is very difficult to run an enterprise in an era that is highly influenced by technological advancements. This has not only given the organisations the chance to modify their technology portfolio and improve their performance, but also the option to get an edge over their competitors.
Today’s enterprises are exposed to global competition with multiple business models, various markets, and competition beyond geographical boundaries. This is where smart data science and analytics come into the picture.
Data Science and Analytics Can Help You In
Marketing Better:
Many enterprises have started using data science and analytics to assess their marketing strategies and create better advertisements. Many times businesses spend huge amounts of money to yield expected marketing results. The analysis of customer feedback and funnel visualization can help you create better advertisements. Customer behaviour is the key to doing well.
Getting the Customers:
Data science and analytics help the company to acquire customers by analyzing their needs. With the help of this tactic, any company can tailor a solution or product best suited to the requirements of their suited clients. Any data holds the key for companies to understand their clients. Therefore, you can use data to recognize clients and help them deliver their needs.
Innovating:
Companies tend to innovate better when they have an abundance of data. Data science aids in product innovation and solution modification as the insights within the conventional design give room to explore and implement accordingly.
Enriching Lives:
Data science and analytics is the key to making customers' lives better and easier. Healthcare industries tend to use the data available to them to assist their customers in their everyday lives.
When You Hire Us, You Acquire Our:
Ability to Get to Know Your Customers:
Gathering data about your clients can reveal a lot about how to manage them properly. Not only their habits but the demographics, what they like and other information that would lead us to create a strategy to upscale the marketing skills. We can retarget your marketing requirements and user experience to yield a positive outcome.
Ability to predict market trends:
With the help of data science and analytics, we can spot the developing trends in the market and create an effect on a bigger scale.
Decision-making skill:
Survey responses, comments, and other post-related data are never bogus. Through this data, we can analyze how a new product is performing in the market and how to make it more successful. We use data science and analytics to be more informed during the decision-making process and take a step that benefits you.
Grow Your Business With UsWe use multiple third-party tools to analyse the user behaviour of the properties we have over the web effectively. We can track how a user behaves on our website or how many people who watched our ads actually, clicked on our ads. We can see where our prospects actually drop off without converting to leads and what is the status of each lead. We can design and deliver systemized processes for managing the data we generate for better follow-up conversion. We will deliver you with an in-depth analytical study that will benefit your organization's objective. Using multiple web analytics tools, we gather cohesive data that will shape the current as well as future online presence and marketing activities. To ensure that we deliver what you asked for, we incorporate multi-tool analytic tactics including, Web Metric Analysis and Experiment Analysis. |
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Data Science plays a critical role in analytics by providing the tools and techniques needed to process, analyze, and interpret large and complex data sets. The goal of data science in analytics is to extract insights and knowledge from data, which can inform decision-making and drive business value.
Some ways that we use data science to improve our digital marketing strategies are:
- Customer Segmentation based on their behaviors, preferences, and demographics
- Predictive Modeling to forecast future customer behavior, such as customer lifetime value, customer churn, and customer acquisition
- Customer Journey Analysis to analyze customer journeys
- Ad Targeting to target online ads to the right audience
- Optimization of marketing campaigns.
Data analysis and analytics are important in marketing because they provide insights into customer behavior and preferences, enabling organizations to make informed and data-driven decisions.
The main purpose of web analytics is to understand and analyze website traffic and user behavior, in order to optimize the user experience and drive business outcomes. We provide web analytics services that provides valuable insights into how visitors interact with a website, including the number of visitors, the pages they visit, the time they spend on the site, and their behavior patterns.
As a web development company in Bangalore, we use web analytics to capture a variety of information about website traffic and user behavior like traffic volume, conversion rates, bounce rates, click-through rates, user demographics, and a lot more custom metrics to track business specific goals.
About Us
We are a Bangalore based Product Development and UX firm specialising in
Digital Services for the whole spectrum, from startups to fortune-500s.
We do not redefine anything or reinvent the wheel.
Data Science and Analytics
And today’s enterprises are exposed to global competition with multiple business models, various markets, and competition beyond geographical boundaries. This is where smart data science and analytics come into the picture.
The benefits and impact of web analytics are multi-fold. You can
- Pro-actively make changes on your website for better conversions
- Analyse what works and what doesn’t
- Rich insights into the visitors of your website
- See how users actually behave on your web properties
- Reduce customer defection to competitors
- Track performance over time and analyse cause-effective relationships
- Increase revenue/RoI
- Convert prospects to customers with active involvement
We use multiple third-party tools to analyse the user behavior of the properties we have over the web effectively. We can track how a user behaves on our website or how many people who watched our ads actually, clicked on our ads. We can see where our prospects actually drop-off, without converting to leads and what is the status of each lead. We can design and deliver systemized processes for managing the data we generate for better follow-up conversion.
We deliver deep-dive analytics to provide insights that benefit business objectives. We acquire data from multiple web analytics tools and create coherent information out of that, which helps us in shaping our current and future web presence and online marketing activities. Over the web, any activity you undertake is goal-oriented and it is important to measure the goals with pre-defined metrics. This is made possible with multi-tool analytic tactics including:
- Web Metric Analysis
- Experiment Analysiss