- User Experience
- Brand Experience: Digital Custodianship
Brand Experience: Digital Custodianship
“Customer experience is the new marketing battlefront.”
— Chris Pemberton, VP of Marketing, WANdisco
Each to their own: when it comes to describing what brand experience stands for, no phrase
could be any truer than this. The brand experience, solely interlinked with user experience,
showcases the cognitive, behavioral and sensory response one person has to a certain brand.
While user
experience is important in facilitating fast and effective customer experiences
without causing friction, the brand experience matters most because the brand establishes a
deeper connection with the consumer, inspires them to come back again, and ultimately
delivers results.
Benefits of Digital Custodianship:
Brand Experience is one of the most important experiences that facilitates a deeper connection to inspire audiences, and ultimately drive results. A positive brand experience often signifies the difference between being chosen over another brand or losing the prospect. Therefore, it is a rather easier, more impressive and attention-grabbing brand experience that will charm the targeted people accordingly.
However, it is extremely important to develop a consistent brand experience that will work as a symbol of the brand itself to create a long-lasting impression. It will create a lasting relationship between the consumer and the brand itself impacting brand recognition altogether.
When it comes to creating experiences, many make the mistake of focusing their all on flashy things rather than ignoring the investment in consistency. Sometimes many stick to consistency and forget to throw the excitement into it. What you have to do is take the middle road mixed with both creativity and consistency to create a great brand experience.
Moreover, with brand experience not being arrested to one channel only, you can create immersively hands-on experiences using the advantages the mediums allow you. There are endless possibilities for using digital content that opens a pathway for you to market and amp up consumer consumption.
Brand experience is not bound by boundaries as there are many digital components that you can utilise to improve the experience of the brand. Online resources such as event information, research, e-newsletter, etc can be leveraged to tell a story woven with emotion. By incorporating the right tactics, you can create content that appeals to their audiences’ senses and narratives.
When You Hire Us, You Acquire Our:
Ability to Improve Your ROI:
Brand experience insights can deliver important pointers to build strong customer retention strategies. Our specialists can improve your product and customer service in an effective way to build a long-lasting relationship with them to form a positive effect.
Ability to Go Beyond:
Your brand should not just be about one specific product but about things that speak to the customers and build trust in an incomprehensible way that shouts “loyalty”. We can help you build a brand image that goes beyond the products.
Ability to Drive Better Sales and Revenue:
Having customers coming up multiple times will keep your revenue stream steady. It will give you enough space to grow. We will help you embed a principle strategy deeply embedded in the business culture to inherently increase your brand experience.
Grow Your Business With UsDo you want to create positive experiences by maintaining consistency through the
image the brand projects through its foundation? If yes, then we are the enterprise you needto rely
on.
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Brand experience refers to the overall experience or perception that a customer has towards a brand and its products or services. Some of the factors that contribute to brand experience are a brand’s personality, values, design, experience, promises, and loyalty.
As a digital marketing company in Bangalore, we feel branding can have a significant impact on customer experience by influencing how customers perceive and interact with a brand and its products or services. A strong brand sets the customer's expectations for the product or service while instilling a sense of trust and confidence. The core of any branding strategy should be to evoke positive emotions, personalization, and have a consistent brand experience.
Brand experiences are important because they create emotional connections between customers and a brand. A positive brand experience can lead to increased customer loyalty, repeat business, and positive word-of-mouth recommendations. It builds trust and loyalty, creates an emotional connection, differentiates a brand from competitors, and provides insights to take informed decisions.
Measuring brand experience can be challenging as it is often subjective and can vary greatly depending on the individual customer. However, there are a few methods to measure the brand experience of any business like surveys to gather feedback, A/B testing to test out different strategies, and analytics to measure engagement and conversion rates. As a branding company in India, we combine quantitative data with qualitative feedback, and create a holistic view of the customer's experience which will give a deeper understanding of the brand experience.
Positive brand experiences can create emotional connections between customers and the brand. This emotional connection can be a strong driver of loyalty, as customers are more likely to continue doing business with a brand that cares about their needs. Additionally, a good brand experience can also lead to repeat business, as satisfied customers are more likely to return to the brand in the future.
About Us
We are a Bangalore based Product Development and UX firm specialising in
Digital Services for the whole spectrum, from startups to fortune-500s.
We do not redefine anything or reinvent the wheel.
