We can design and deliver systemized processes for managing the data we generate for better follow-up conversion.

We deliver deep-dive analytics, to provide insights that benefit business objectives. We acquire data from multiple web analytics tools and create coherent information out of it, which helps us in shaping our current and future web presence and online marketing activities. Over the web, any activity you undertake is goal-oriented and it is important to measure the goals with pre-defined metrics. This is made possible with multi-tool analytic tactics including

• Web Metric Analysis
• Experiment Analysis
• Behavioural Analysis

Understand the Data:

Web analytics refers to reporting data that can be yielded to discover hidden trends and insights, which is the driving force for successful campaigns. Once the irrelevant data is filtered out, the relevant information can be wielded to gain real prospects.

Understand Who Your Audience Is:

A website with a sub-par user experience will not gain your business conversion. To improve your user experience, we must understand the audience, the devices they use, the elements they want, etc. Web analytics will help you get insight into who your customers are, and what your customers want and develop strategies to improve their performance.

Ability to identify the pain points:

When providing a seamless experience, you need to identify all the pain points and address them accordingly. We will develop reports like exit page reports, site speed reports, device, and browser reports to identify the pain area and rectify them to increase the user experience.

Ability to optimise conversion funnel:

We use web analytics to set a number of goals and use funnel visualisation to see through the conversion rate and improve the existing strategy. The implementation of a conversion funnel helps us identify at which point of the funnel the customers are getting dropped out and work on them accordingly to come up with a better strategy to retain them.