What is Local SEO?
Local SEO is all about how to utilize the online properties to rank your business in local searches. Every small or multi-location company is keen to target more local audiences for better results and a website is an efficacious way to attract myriad customers. Local SEO with potent strategies can ameliorate the visibility of your website. If you are an owner of a local business, like a shop, or a local office where people are visiting frequently then local SEO is mandatory for your business. How much visitors can find you in real life and if not, targeting the audience located near your geographical area is Local SEO.
More clearly, local SEO (Local Search Engine Optimization) is a constructive way to promote your local business (products and services) online among local customers exactly when they are looking for. All this can be acquired with the help of variant methods. Promoting your business is not limited to online; things like words-of- mouth and brochure also contribute equally to local SEO.
Ways to Optimize the Website for Local SEO
Learning how to optimize the Local SEO for your website is something like dominating many local business owners. When you plan to do local SEO for your business, the foremost thing to focus on is attention on two distinct areas - on-site and off-site.
1. Optimize Your Homepage
The homepage of the website should be very clear like who are you, where you're located and what your business is related with. All this information is contained in the page title tag, Meta description, and header tag. For hassle-free service, endeavor to use WordPress to build your website so that it could be possible to update title tag under>setting in the left navigation.
2. Optimize Your Metadata
For better results of local SEO, your title tags should include the name of the city and the services on which you want to focus. It will not just help you in a search engine, in fact, it effects nicely when someone reaches your website.
3. Update NAP Citation on Your Website
NAP (Name, Address and Phone Number) is an imperative part of the website and it should be listed in exactly the same manner as your business is listed in your Google My Business listing. Additionally, if you have multiple addresses then create a page for each location and apply the NAP relevant to that location to that page.
4. Make Your Business Available In Local Directories
Adding your business to local directories could be a great way to optimize your website for local SEO. No doubt, it can be time-consuming but with the help of some tools and strategies, it could be hassle-free. Add your business on Google My Business Listing that helps to rank your business among local visitors for no cost. Moz Local is another tool that helps to provide a quick and free audit of your current status in a few major directories. However, services like Yext and WhiteSpark might be more comprehensive if your pocket allows.
5. Create a Page for Every Product, Service, and Location
For more clarity and visibility, every service/product should have an individual page. So not only for best SEO results, but it also helps to paint a more clear sitemap for search engines. Similarly, it will go with the location if you have multiple locations.
6. Prioritize Reviews
Reviews show your business reality like who you are, what people say about you, etc. Sometimes it's a bonus for the business and sometimes negative reviews could be a drawback for your business. So building up positive reviews on the top search engine in the world is always a good idea. Similarly, your Facebook page should appear on the first page on Google when some type your brand name. Eventually, reviews will be a great way to optimize your website for local SEO.
7. Setup Social Media Signals
When it comes to rank your business, nothing can beat social media. Having social media accounts pointing to your business location is something like a bonus. If you are deprived of social media, you should have these accounts now. Social media will help you to rank your content at multiple locations in no time. Thus, it will lead to reaching more customers to your shop.
To optimize your website, contact Appiness Interactive, a trusted Digital Marketing Company in Bangalore that optimize website for Local SEO.
