IGDC wanted to revamp the website that would appeal to gamers and build a complete digital marketing strategy around it.
The website would cater to gamers and game devs across the globe.
The 14th edition of the conference had to be bigger than before.
The early pioneers in the Gaming Industry in India while they were building their own businesses also realized that for them to grow, the ecosystem needed to grow. And hence, formed the idea of starting a conference that would help them network and share their thoughts and insights on the trials and tribulations of the gaming industry and the best possible solutions to deal with it.
Over the years, IGDC has acted as a conduit for the gaming ecosystem by getting industry leaders to meet, interact and share their knowledge with upcoming studios, developers, and others in the gaming industry.
A website that is aesthetically pleasing as well as functional for the users. We stayed true to the brand guidelines and built a website that held the history of the organisation as well as its future.
The social media strategy we chose was to get the community as involved as possible right from the get-go by letting them know that the IGDC was for the gamers, by the gamers, and to the gamers (of all ages).
But since we wanted it to be the biggest IGDC ever, we handled the paid campaigns as well on multiple platforms including Twitter, LinkedIn, and of course Facebook & Instagram.
The final part of the puzzle was email marketing to reach out to all the attendees of the previous events to let them know what the 14th edition of the conference had in store for them.
Tickets sold-out
Impressions on the ads
Monthly Average Users on the website
Tweet Impressions